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Other factors that greatly influence weight loss are ignored.

If the endorsement is more than six months old, has any weight been regained?.Does this person currently use the XXX diet plan?.And most importantly, can the advertiser of the diet plan document this lady's result as a "generally expected result" of a typical user?.Many overweight people do not eat 2,916 calories per day. Her enthusiastic comment, "If I can do it, anyone can" is misleading because it's not truthful.

Or approximately 2,916 calories per day, everyday, reduced.

To lose 75 pounds, 262,500 calories (3500 calories = 1 pound of body weight) would have to be reduced over the 90 days it took to lose.

If no effort was expended, how could 75 pounds be lost?.

What exactly does the diet plan require?.

Did the person only use the diet plan or was exercise involved?.

How much did the person weigh to begin with?.

When you examine what the endorsement didn't say, you can see the questions that should have been answered in the endorsement. Let's assume this is a legitimate and truthful weight loss success story.

My results were fast, easy and effortless. Top Of Page Weight loss success stories omission "I lost 75 pounds in 3 short months on the XXX diet plan. Let's look at a typical endorsement I found published on a popular web site under the section of the site titled "Weight Loss Success Stories." And therefore cannot be a reflection of what anyone else could expect from using my service. Including the fact they are misleading simply because it's only one person's opinion, one person's results, one person's unique set of circumstances and conditions. I took it upon myself to discontinue the use of numerically specific weight loss testimonials in all my advertising and promotions for several reasons. All truthful, legitimate and actual representations of that "single individuals experience" with my weight loss service. All stating amount of weight lost, time required to lose the weight and language describing the weight loss experience. I have collected weight loss testimonials for years. The FTC now requires genuine documentation for "generally expected results." Just because you see weight loss success stories or weight loss testimonials claiming a specific numerical result for an individual like, "I lost 90 pounds in 6 months," does not mean the results stated are a typical or "generally expected result" for the whole of people using the product or service. One that includes name, signature or likeness. In the past, businesses could comply with FTC guidelines by simply stating, "results not typical." The new guidelines require more substantiation when a numerically specific endorsement is used. Federal Trade Commission (FTC) released new guidelines governing the use of weight loss success stories, weight loss testimonials and endorsements in advertising. The problem has become so pervasive that the U.S. I am saying weight loss testimonials rarely depict a typical result that the average person could expect from any weight loss service or product. I'm not saying every weight loss story is a lie. Weight loss success stories are misleading and sometimes deceptive. Weight Loss Success Stories The truth about weight loss success and weight loss testimonials exposed